General Studies · Marketing Management
A well-established detergent brand introduces a premium skincare line using the same brand name. Consumers show hesitation despite high awareness. Which explanation best fits this situation?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Poor category fit weakening the transfer of brand associations✓
- 2Excessive brand loyalty limiting trial of new products
- 3Negative brand equity due to low advertising frequency
- 4Strong brand salience leading to immediate acceptance
Correct answer
Poor category fit weakening the transfer of brand associations
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