General Studies · Social Psychology
A smoker sees multiple anti-smoking advertisements over several months and initially dismisses them. However, as time passes, the persuasive impact of the message grows and they begin considering quitting. This delayed increase in persuasion is known as the:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Sleeper effect✓
- 2Systematic processing
- 3Mere exposure effect
- 4Persuasion fatigue
Correct answer
Sleeper effect
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