Business Studies · Marketing Management
A retail company in India introduces an online platform where customers can browse products, compare prices, place orders and receive home delivery. At the same time, the firm uses data analytics to recommend personalised products and maintain long-term relationships with its customers. This strategy primarily reflects the integration of:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1E-marketing and customer relationship marketing✓
- 2Industrial marketing and channel integration
- 3Wholesale marketing and supply chain outsourcing
- 4Retail franchising and product standardisation
Correct answer
E-marketing and customer relationship marketing
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for Business Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Marketing Management MCQs →Want more practice questions on Marketing Management?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Business Studies · Marketing Management