General Studies · Marketing Management
A retail chain expands into rural markets by adapting packaging sizes, pricing strategies, and distribution channels suitable for rural consumers. Which Ansoff matrix strategic growth approach does this illustrate?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Standardized marketing strategy
- 2Market development strategy✓
- 3Mass marketing strategy
- 4Product elimination strategy
Correct answer
Market development strategy
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