Mathematics · Customer Lifetime Value (CLV)
A retail bank wants to calculate the Customer Lifetime Value (CLV) for its retail segment. The details are as follows: * Annual Profit per Customer: ₹5,000 * Average Customer Relationship Duration: 6 years * Annual Cost of Servicing the Customer: ₹1,000 * Average Cost of Acquiring a New Customer: ₹4,000 Using a simple non-discounted model, calculate the CLV for a new customer.
- 1₹30,000
- 2₹26,000
- 3₹24,000
- 4₹20,000✓
Correct answer
₹20,000
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