Research Methodology · Data Collection & Measurement Errors
A researcher designs a questionnaire to study consumer satisfaction but observes that most respondents choose neutral options. Upon analysis, it is found that the questions are ambiguous and double-barreled. Which issue primarily affects the validity of the data collected?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Non-response bias
- 2Measurement error due to poor questionnaire design✓
- 3Central tendency bias due to scaling
- 4Sampling error
Correct answer
Measurement error due to poor questionnaire design
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