General Studies · Organizational Structure and Design

A public sector enterprise experienced recurring conflict between its research, production, and marketing divisions while introducing new products. Research teams prioritized innovation and experimentation, production managers focused on cost efficiency and operational stability, and marketing managers emphasized rapid product customization to meet evolving customer demands. Senior management recognized that these differences were rooted in fundamentally different task environments and decision priorities across departments. Which managerial approach would most effectively address the structural source of this conflict while maintaining organizational adaptability?