Banking · Product Management Strategy
A private sector bank develops a 'Corporate Payroll Card' for unorganized workers. During Product Development, the team pivots from an 'App-only' model to include SMS banking and physical contactless cards, increasing the cost of production to Rs. 150 per card. The Project Lead decides to continue development and cover this unbudgeted cost deficit later by charging a 'Joining Fee' to the workers during commercialization. Evaluate this decision within the product development process.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The decision is correct as 'pivoting' is a standard practice in Agile development models to meet dynamic consumer constraints.
- 2The decision is flawed because the significant escalation in unit production cost should have triggered a revised Business Analysis phase before continuing development.✓
- 3The decision is correct because the structured 'Joining Fee' will immediately offset all manufacturing deficits upon roll out.
- 4The decision is flawed exclusively because SMS-based transaction channels are completely obsolete in modern banking.
Correct answer
The decision is flawed because the significant escalation in unit production cost should have triggered a revised Business Analysis phase before continuing development.
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