General Studies · Crisis Communication
A multinational company is facing backlash due to cultural insensitivity in an advertisement. Which PR approach is most advisable?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Blame competitors for the backlash
- 2Increase advertising spend to override criticism
- 3Remain silent until the controversy dies down
- 4Issue a culturally sensitive apology and adapt messaging✓
Correct answer
Issue a culturally sensitive apology and adapt messaging
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