General Studies · Logical Reasoning
A mid-sized bank has decided to expand its retail banking services in semi-urban and rural areas. The bank wants to offer personal loans, home loans, small business loans, and digital banking services. However, they face challenges like low financial literacy, lack of digital adoption, and operational inefficiencies due to scattered branches. Management is considering financial literacy programs, mobile banking vans, and staff training to overcome these issues. They also plan to integrate data analytics to offer customized loan products and investment solutions to customers. What can the bank do to customize loan and investment solutions?
- 1Use customer transaction data and analytics✓
- 2Provide one-size-fits-all products
- 3Only offer high-value products to premium clients
- 4Avoid using technology for personalization
Correct answer
Use customer transaction data and analytics
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