Business Studies · Marketing Strategy
A market-coverage strategy in which a firm goes after a large share of one or a few submarkets (segments) is known as:
- 1Mass marketing
- 2Niche marketing✓
- 3Undifferentiated marketing
- 4Differentiated marketing
Correct answer
Niche marketing
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Preparing for Business Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Want more practice questions on Marketing Strategy?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Business Studies · Marketing Strategy