General Knowledge · Banking & Financial Awareness
A high-value salaried customer approaches a public sector bank for a major home loan. The bank, using its integrated CRM, offers a 'Home Loan Overdraft' scheme bundled with an equity SIP and term insurance. Which of the following best evaluates the bank's strategy from a retail banking perspective?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Customizing wealth products for salaried individuals violates the fundamental principle of product standardization in mass banking.
- 2The overdraft facility acts as a pure liability product, intentionally reducing the bank's Net Interest Margin.
- 3The bank is implementing a Total Relationship Value (TRV) strategy aimed at increasing wallet share and customer stickiness.✓
- 4The bank is practicing unethical hard-selling by forcing unnecessary products on a customer.
Correct answer
The bank is implementing a Total Relationship Value (TRV) strategy aimed at increasing wallet share and customer stickiness.
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