A government agency, seeking to promote sustainable food practices, discovers that introducing insect-based protein in a context of competitive, high-performance sports (e.g., as recovery shakes for elite athletes) leads to significantly lower initial resistance compared to introducing it in general consumer products. Which of the following principles best explains this observed phenomenon?

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English Language · English

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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The reframing of a novel food source as a means to achieve aspirational goals can partially override deeply ingrained aversions.

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