General Studies · Strategic Management
A firm implementing a differentiation strategy invests heavily in design innovation, superior customer service, and brand building. Which of the following outcomes are most likely associated with such a strategy? 1. Ability to charge premium prices 2. Lower sensitivity of customers to price changes 3. Strong brand loyalty 4. Primary focus on minimizing production cost
- 11, 2, 3 and 4
- 21, 2 and 3 only✓
- 31 and 4 only
- 42, 3 and 4 only
Correct answer
1, 2 and 3 only
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