General Studies · Customer Relationship Management
A firm experiences declining customer retention despite high acquisition rates. Analysis shows poor post-sale engagement and lack of feedback mechanisms. Which strategy is most appropriate?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Increase promotional discounts to attract new customers
- 2Reduce product variety to streamline operations
- 3Strengthen CRM systems focusing on after-sales service and feedback loops✓
- 4Shift to a purely online sales model
Correct answer
Strengthen CRM systems focusing on after-sales service and feedback loops
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