Business Studies · Marketing Management
A famous restaurant experiences peak customer demand during lunch and dinner hours but near-zero occupancy between 15:00 and 18:00 hours. To increase customer footfall during these lean hours, the owner offers a 20% discount on total bills. Which marketing strategy is being followed?
- 1Concentrated marketing
- 2Place marketing
- 3Synchro-marketing✓
- 4Differential marketing
Correct answer
Synchro-marketing
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