General Studies · Consumer Behaviour
A consumer wants to purchase a laptop. S/he makes a list of selected brands, evaluates them in terms of each relevant attribute, computes a weighted score for each brand, and then selects the highest-scoring brand. Which consumer decision-making rule has s/he employed?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Lexicographic
- 2Affect Referral
- 3Conjunctive
- 4Compensatory✓
Correct answer
Compensatory
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