Business Studies · Marketing Management
A consumer electronics company analyzes the market for wireless earphones. It divides customers into segments based on lifestyle, music preference, and attitudes toward technology. It then selects a segment consisting of urban young professionals who prefer premium sound quality and stylish design. The company positions its product as a 'luxury audio experience for professionals on the move.' Which combination of marketing decisions is reflected in the above case?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Behavioral segmentation – Undifferentiated targeting – Functional positioning
- 2Psychographic segmentation – Concentrated targeting – Premium positioning✓
- 3Geographic segmentation – Selective targeting – Competitive positioning
- 4Demographic segmentation – Differentiated targeting – Value positioning
Correct answer
Psychographic segmentation – Concentrated targeting – Premium positioning
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