Economics · Management Accounting - Decision Making
A company manufactures two products, Era and Sigma, using a single specialized machine. There is a total of 2,400 machine hours available. - Product Era: Generates a contribution of $45 per unit and requires 3 machine hours. - Product Sigma: Generates a contribution of $36 per unit and requires 2 machine hours. The current optimal production plan is to produce 800 units of Sigma, utilizing all 2,400 hours (since Sigma has a higher contribution per machine hour of $18 vs Era's $15). The company is considering a new one-off contract for a third product, Zeta, which would require 400 machine hours. Product Zeta provides a total contribution of $6,000 (before considering any opportunity costs). What is the shadow price of the machine hours in the current optimal production plan, and should the Zeta contract be accepted?
- 1Shadow Price: $18.00; Reject Zeta as it results in a net loss of $1,200.✓
- 2Shadow Price: $15.00; Accept Zeta as it results in a net gain of $0.
- 3Shadow Price: $18.00; Accept Zeta as it results in a net gain of $6,000.
- 4Shadow Price: $3.00; Reject Zeta as it results in a net loss of $1,200.
Correct answer
Shadow Price: $18.00; Reject Zeta as it results in a net loss of $1,200.
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