General Studies · Strategic Management
'A company in the sewing machine business diversifies into kitchenware and household appliances and sells these items through a chain of retail stores to family consumers.' This is an example of:
- 1Unrelated diversification
- 2Marketing and technology-related concentric diversification
- 3Technology-related concentric diversification
- 4Marketing-related concentric diversification✓
Correct answer
Marketing-related concentric diversification
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Preparing for General Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Want more practice questions on Strategic Management?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in General Studies · Strategic Management