Business Studies · Marketing Management
A commerce class receives sales data and customer profiles for three snack brands: one budget-brand chips sold widely, one premium protein bar for gym-goers, and one organic fruit snack for health-conscious office workers. Each group is assigned one brand and told, 'Your goal is to increase sales among health-conscious office workers earning ₹50,000+ monthly.' Groups must redesign the chosen product's features (ingredients, packaging size, health claims), price point (premium or competitive), distribution channels (gyms, organic shops, or office delivery), and promotional tone (scientific evidence, lifestyle messaging, or value for money). The teacher repeatedly asks, 'How does each choice fit your target customer?' This repeated focus on 'fit' mainly develops students' ability to:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Treat each decision (product, price, promotion) as independent of the others
- 2Recall the four Ps in the correct order under exam conditions
- 3Judge whether different elements of a plan support the same target group coherently✓
- 4Experiment with creative ideas without considering the intended buyers
Correct answer
Judge whether different elements of a plan support the same target group coherently
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