Economics · Marketing Management
A business organization with a true 'marketing orientation' believes that:
- 1products should be sold actively and aggressively to maximize profits
- 2meeting customer needs better than competitors is the key to corporate success✓
- 3the volume of sales, advertising, and sales promotion is the primary key to success
- 4producing goods and services of the highest possible quality will automatically ensure success
Correct answer
meeting customer needs better than competitors is the key to corporate success
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