Banking · Wealth Management
A bank's Wealth Management division is using its client database to identify individuals who are likely to need life insurance soon, based on their family status and age (45 to 55 years). This data-driven approach is a key part of the Wealth Management Process aimed at:
- 1Liquidating all client holdings in Mutual funds.
- 2Enhancing proactive cross-selling and increasing wallet share.✓
- 3Automating the Will Writing service.
- 4Reducing the bank's investment in Bonds.
Correct answer
Enhancing proactive cross-selling and increasing wallet share.
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