Economics · Banking and Financial Services
A bank observes a 15% decline in traditional 'Fixed Deposits' among young professionals (aged 22 to 32) who prefer higher-yielding, transparent digital alternatives like fractional real estate and P2P lending. Which of the following product strategies most effectively addresses the complex requirements of this 'Digital Native' segment while staying within regulatory boundaries?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Create a 'Special physical branch' in upscale malls with luxurious interiors and high-end coffee machines to attract young professionals.
- 2Lobby the regulatory authorities to ban P2P lending and fractional real estate platforms to force consumers back into traditional bank products.
- 3Launch a 'Neo-Banking' platform that integrates traditional savings with 'Goal-based Micro-investing' in diversified ETFs, features a 'Social Investing' community, and uses 'Gamification'.✓
- 4Increase the interest rate on 1-year Fixed Deposits by 0.25% and launch a nationwide radio campaign featuring traditional testimonials.
Correct answer
Launch a 'Neo-Banking' platform that integrates traditional savings with 'Goal-based Micro-investing' in diversified ETFs, features a 'Social Investing' community, and uses 'Gamification'.
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Preparing for Economics?
Practice full-length Economics mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Banking and Financial Services MCQs →Want more practice questions on Banking and Financial Services?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Economics · Banking and Financial Services