Banking · Marketing in Retail Banking
A bank launches a new bundled retail product: a Home Loan packaged with a zero-fee credit card and a dedicated Relationship Manager for two years. Which component of the retail banking marketing mix strategy is the zero-fee credit card and Relationship Manager primarily intended to improve?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Physical Evidence (Improving the look of the branch)
- 2Place (Improving accessibility)
- 3Price (Reducing the effective interest rate)
- 4Product (Enhancing the core offering with supplementary services)✓
Correct answer
Product (Enhancing the core offering with supplementary services)
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