Banking · Digital Banking Operations
A bank is utilizing a Hybrid Delivery Model combining Internet Banking for transactions and Dedicated Relationship Managers (RMs) for high-value services. What is the key challenge in maintaining a unified customer view in this model? Statement A: Ensuring the transactional history from the Internet Banking platform is instantly and accurately reflected in the RM's customer relationship management (CRM) system. Statement B: Ensuring the RM's personal interactions and advice are captured as structured data that can be analyzed by the digital analytics team.
- 1Only Statement A is the key challenge.
- 2Only Statement B is the key challenge.
- 3Both Statement A and Statement B are key challenges.✓
- 4Neither Statement A nor Statement B is a key challenge.
Correct answer
Both Statement A and Statement B are key challenges.
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