Banking · Management and Marketing
A bank implements a Dedicated Marketing Manager (DMM) structure. Which key performance indicator (KPI) is used to measure the DMM's operational efficiency rather than sales volume?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Ratio of Number of Customer Complaints to Total Customer Base
- 2Ratio of Dedicated Marketing Manager's Salary to Total Loan Disbursements
- 3Ratio of Actual Revenue Generated to Budgeted Revenue
- 4Ratio of Total Loans Disbursed to Total Leads Generated✓
Correct answer
Ratio of Total Loans Disbursed to Total Leads Generated
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