Marketing · Marketing Aptitude
A bank has noticed a significant increase in loan-sourcing costs incurred by its Direct Selling Agents (DSAs) in Tier-2 cities compared to the previous year's data. To understand the specific underlying cause and take corrective action, the bank should ideally initiate an ad-hoc, structured investigation primarily using which component of the Marketing Information System (MKIS)?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Analytical Marketing System
- 2Marketing Research System✓
- 3Marketing Intelligence System
- 4Internal Records System
Correct answer
Marketing Research System
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for Marketing?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Marketing Aptitude MCQs →Want more practice questions on Marketing Aptitude?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Marketing · Marketing Aptitude