Mathematics · Financial Mathematics - Customer Lifetime Value
A bank evaluates the Customer Lifetime Value (CLV) with the following parameters: Initial Acquisition Cost = ₹2,000 Annual Net Income from Savings A/c = ₹1,500 Annual Net Income from Cross-sold Insurance = ₹2,500 Annual Retention/Service Cost = ₹1,000 Annual Churn Rate = 10% Calculate the Expected Net Value of the customer at the end of Year 2 (without discounting, simple cash flow).
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