General Studies · Services Marketing - Intangibility
A bank branch provides a physical certificate and a gold-plated coin as a token for a 'Digital Gold' purchase. The customer feels more confident because of these items. In marketing terms, the bank is using which strategy to manage the service characteristic of intangibility?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Enhancing the Variability of the customer experience.
- 2Promoting the Inseparability of the product.
- 3Utilizing Physical Evidence to tangibilize the service.✓
- 4Increasing the Perishability of the service.
Correct answer
Utilizing Physical Evidence to tangibilize the service.
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